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What Is Search Engine Optimization

by David H. White

Search Engine Optimization, or SEO, is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be "submitted" to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.

Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.

Keyword Density

by David H. White

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HTML code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is obtained by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just one keyword but also a set of keywords that relate to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:
·Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
·Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
·Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
·When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
·Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

Tips to Increase Ranking and Website Traffic

by David H. White

These are some of the principles to getting and keeping your site at the top of the search engines.

· Create a site with valuable content, products or services.
· Place primary and secondary keywords within the first 25 words in your page content and spread them evenly
    throughout the document.
· Research and use the right keywords/phrases to attract your target customers.
· Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
· Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy
     products and services.
· Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and
    directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated
    submission service.
· Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search
    engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.
· Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation,
     content, keywords, etc.
· Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor
     location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
· Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports,
    reduction coupons etc.
· Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article
     banks so you are perceived as an expert in your field.
· When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.
· When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a
     website which no one visits.
· Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your
     real store to which your customers with the same seriousness.

How Do Search Engines Work

by David H. White

Since it is the search engines that guide your prospective customers to your website, it is a good idea to have a basic understanding of how they work. While they all keep their "code" secret, one can make educated guesses as to the functioning of the engines.

Search engines find websites by robots called crawlers or spiders.

Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site's Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!

Periodically returning to the sites, the spiders check to see if any information on the site has changed. How often this happens is determined by the search engine moderators.

A spider is almost like a book; it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.

Example: Ask, Lycos, AltaVista and Google.

When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices.

One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.

Search Engine Strategies – How To Increase Your Search Engine Ranking

By Nelson Tan

The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you—the time has come to face your website! A high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue.

At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That’s what search engine optimization is about.

You can immerse yourself in all the technical information available online to figure out how to optimize your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your home page.

The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your home page. To increase search engine rankings, the words on your homepage’s title bar should include the most important keywords or phrases, one of which would include your company name.

Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keywords, keeping them to six words or less. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other.

The next item to put under your microscope is your website content. Search engines generally list sites that contain quality content rather than scintillating graphics. The text on your site must contain the most important keywords—the words that potential customers will be typing into search engines to find your site.

Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on search engines, this text is essential. However, the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format.

To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you are able to do this, the text is HTML. If the text will not highlight, it is probably in graphic form. In this case, ask your webmaster to change the text into HTML format in order to increase your search engine rankings.

Next we come to what is called metatags. I know this sounds like something out of science fiction, but it is really just simple code. Many people believe that metatags are the key to high search engine rankings, but in reality, they only have a limited effect. Still, it’s worth adding them in the event that a search engine will use metatags in their ranking formula.

To find out if your page is set up with metatags, you must access the code. To do this, click the “view” button on the browser menu bar, and select “source”. This will pull up a window revealing the underlying code that created the page. If there are metatags, they usually appear near the top of the window. For example, a metatag would read: meta name=”keywords” content=. If you do not find code that reads like this, ask your webmaster to put them in. This may not do much for your search engine rankings, but any little boost helps.

Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms of search engine rankings. Almost all search engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page.

If you type in “free link popularity check” in a popular search engine, the search engine will then show you what sites are linked to your site. In the case that there aren’t many sites linked up to yours, or that the sites that are linked up have low search engine rankings, consider launching a link popularity campaign. Essentially, this entails contacting quality sites and requesting that they exchange links with your site. Of course, this requires checking out the rankings of the websites you want to link up with. Linking to popular, quality sites not only boosts your search engine ranking, but it also directs more quality traffic to your website.

Search engine rankings are extremely important for a successful Internet Marketing campaign. Before you go out and hire a search engine optimization company, try taking some of the simple steps listed above, and see if you can’t boost your rankings yourself. Don’t ever ignore this all-important factor in Internet marketing. Remember, the higher your search engine ranking, the more quality customers will be directed your way.

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